That clever tagline. That high-concept teaser. That breakthrough Super Bowl spot.

It all starts on the page… and as a writer, I love taking big swings.

My latest is a special-shoot Super Bowl commercial for The Mandalorian and Grogu film. The cinematic spot, conceived and written by me, was directed by Jon Favreau, narrated by Sam Elliott… and watched by everyone.

As the Head Writer for Trailer Park for 15 years, I’ve helped shape some of the most iconic marketing campaigns for the entertainment industry, leading a team of writers to deliver award-winning creative and account-winning pitches across every genre.

My storytelling experience spans teasers, trailers, tv, special shoot, social and digital, content, sports, brand and 360 campaigns, political ads, retitles, reels, and more.

And it has all been leading to that next big idea.